Winner of Industry Recognition Award


South Burlington, VT, U.S.A., December 4, 2017 - Under the Weather® Founder and President, Kyla Sternlieb, announced today that Under the Weather® was honored by receiving a 2017 Industry Recognition Award from Pet Business magazine for its line of freeze-dried bland diets.

Pet Business magazine announced the winners of the 16th annual Industry Recognition Awards in its December 2017 publication. Each year Pet Business selects just a handful of innovative products driving the growth in the pet specialty channel. While other retail and online outlets carve into the lucrative pet care market, it’s increasingly important for the neighborhood pet retailer to offer innovative products to set them apart while delivering added value to their discerning customers.

Under the Weather® freeze-dried bland diets offer busy pet parents a convenient, healthy solution to cooking up a “bland diet” during times of digestive upset, such as vomiting or diarrhea. Vets often recommend feeding a bland diet until healthy digestion is restored. Until now, that meant shopping for ingredients and going home to cook. Under the Weather® freeze-dried bland diets eliminate the headaches by providing a quick and easy solution. No more cooking, just add boiling water!

Under the Weather® bland diet products now include 6 flavors: Chicken & Rice; Chicken, Rice & Pumpkin; Bison & Oatmeal; Salmon & Rice; Turkey, Rice & Sweet Potato and Hamburger, Rice & Sweet Potato. All ingredients are raised or grown in the U.S.A. The premium meats include cage-free white meat chicken and turkey, grass-fed bison and beef for the hamburger, and wild-caught salmon—all raised without antibiotics or hormones and processed in a USDA human-grade facility. Manufactured in Vermont, these formulas contain no meat by-products, gluten, artificial flavors, dyes or chemicals. Shelf stable for up to two years.

Sternlieb said, “We’re very honored to be recognized by Pet Business for our line of freeze-dried bland diets. We are committed to the success of the pet retailers and their busy pet parent clientele. The reception to the bland diets has been off the charts. Even the pickiest of dogs that have tried this product love the taste!”


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