UNDER THE WEATHER® ENHANCES AWARD-WINNING LINE OF BLAND DIETS
South Burlington, VT, U.S.A., March 14, 2018 - Under the Weather® Founder and President, Kyla Sternlieb, announced today that Under the Weather® will launch their newly enhanced line of freeze-dried bland diets at Global Pet Expo 2018, Booth #4644.
Under the Weather® freeze-dried bland diets received an Industry Recognition Award by Pet Business magazine in December 2017. The company has now enhanced their award-winning line to include electrolytes to help maintain important mineral levels during times of digestive upset, such as vomiting and diarrhea.
Under the Weather® freeze-dried bland diets offer busy pet parents a convenient, healthy solution to cooking a bland diet. Traditionally, when a vet recommended feeding a bland diet to a dog, it meant shopping for ingredients and going home to cook. Under the Weather® bland diets eliminate the need for cooking; just add boiling water to rehydrate the ingredients, cool and serve.
Under the Weather® bland diet products include 6 flavors: Rice & Chicken; Rice, Chicken & Pumpkin; Oatmeal & Bison; Rice, Hamburger & Sweet Potato; Rice & Salmon; and Rice, Turkey, Sweet Potato. All ingredients are raised or grown in the U.S.A. The premium meats include cage-free white meat chicken and turkey, grass-fed bison and beef for the hamburger, and wild-caught salmon—all raised without antibiotics or hormones and processed in a USDA human-grade facility. Manufactured in Vermont, these formulas contain no meat by-products, gluten, artificial flavors, dyes or chemicals. Shelf stable for up to three years.
Sternlieb said, “We’re very excited to offer our satisfied customers this value-added line of bland diets with electrolytes. It demonstrates our commitment to the success of pet retailers and their busy pet parent clientele. Now, in addition to the convenience of our freeze-dried bland diets, retailers can educate their customers on the benefits of electrolytes. It’s a win-win for everyone, especially for the sick pups!”